Based on our analysis of your domain metrics, your website shows potential for improved search rankings with some optimization.
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine results pages (SERPs). This metric ranges from 1 to 100, with higher scores indicating greater potential for ranking. Unlike Google's algorithm, DA isn't used directly in ranking but serves as a comparative metric for SEO professionals.
Our DA calculator provides an estimate based on key ranking factors similar to those Moz considers in their proprietary algorithm. While not identical to Moz's official score, our tool gives valuable insights into your website's strength relative to competitors.
Understanding your DA helps in several ways. First, it provides a benchmark for your SEO efforts. Watching your score improve over time indicates your optimization strategies are working. Second, it helps in competitive analysis. Comparing your DA to competitors reveals where you stand in your niche.
For digital marketers, DA is crucial for link building. Websites with higher DA typically pass more "link juice," making them valuable targets for backlinks. However, remember that DA is just one of many ranking factors search engines consider.
Our Domain Authority calculator is designed to be simple yet powerful. Follow these steps to get your estimated DA score:
Input your complete website address including the protocol (http:// or https://). For accurate results, use your primary domain rather than subdomains.
If you know your approximate number of backlinks and referring domains, enter these figures. More accurate data yields more precise results. Don't worry if you don't have these numbers - we'll estimate based on your domain.
Select a score from 1-10 that best represents your content's quality. Be honest in your assessment - high-quality, original content performs better in search rankings.
Indicate your website's level of social media engagement. Strong social signals can positively influence your DA as they indicate content popularity and relevance.
Click "Calculate Domain Authority" to receive your score along with personalized recommendations for improvement based on your results.
Improving your DA is a gradual process that requires consistent effort. Here are proven strategies to boost your score over time:
Focus on earning backlinks from high-authority websites in your niche. Guest posting, creating shareable content, and digital PR are effective methods. Avoid link schemes - natural, relevant links provide the most value.
Regularly audit and improve your content. Ensure it's comprehensive, original, and provides genuine value to readers. Update old posts with fresh information and better formatting.
Fix technical issues like broken links, slow page speed, and mobile responsiveness. A technically sound website is easier for search engines to crawl and index.
Promote your content across social platforms to generate shares and engagement. While social signals aren't direct ranking factors, they correlate with higher DA scores.
Maintain a regular content calendar. Websites that consistently publish high-quality content tend to see steady DA improvements over time.
Remember, DA improvements happen gradually. Focus on sustainable strategies rather than quick fixes that might violate search engine guidelines.
Domain Authority (DA) measures the strength of an entire domain or subdomain, while Page Authority (PA) assesses the ranking strength of individual pages. Both use a 1-100 scale, with DA providing a broader view of a site's overall potential to rank.
Moz updates its link index and DA scores approximately every 3-4 weeks. However, our calculator provides real-time estimates based on current inputs rather than relying on periodic updates.
While possible, direct comparisons across unrelated industries may not be meaningful. DA is best used to compare websites within the same niche, as different industries have varying link building practices and competition levels.
DA fluctuations can occur due to algorithm updates, lost backlinks, or competitors gaining more links. If you see a significant drop, audit your backlink profile for toxic links or check if high-value links were removed.
No, DA is Moz's proprietary metric, not a Google ranking factor. However, it correlates with factors Google considers important, like link quality and quantity, making it a useful benchmarking tool.
Scores vary by industry, but generally: 0-30 is beginner/low, 30-50 is moderate, 50-70 is strong, and 70+ is excellent. Most established business websites fall between 40-60.
Our calculator provides estimates based on similar factors to Moz's algorithm. While not identical to official DA scores, it offers valuable directional insights, especially when tracking progress over time.
New sites typically start with DA 1. Achieving higher scores requires building quality backlinks and establishing online authority over time. However, sites launched by established brands may start higher due to existing domain relationships.
Not directly, as Google doesn't use DA. However, factors that improve DA (quality backlinks, strong content) do affect rankings, so improving DA often correlates with better search performance.
You can use Moz's Link Explorer tool or install the MozBar browser extension. These provide official DA metrics, though they require a free Moz account for complete data.